WHY

We write with purpose.

Free enterprise and open markets create free lives and open minds.

We conceived this work to help businesses new and old, small and large, to serve customers better, faster, cheaper and reward investors and communities with constructive growth.

In so doing, our work promotes the profit motive, the bottom-up grassroots catalyst for freedom that has propelled the most rewarding metamorphosis of the human condition. Free markets raise individuals and populations from subjugation and constraint to personal liberty and opportunity.

It is not from the benevolence of the butcher, the brewer or the baker that we expect our dinner, but from their regard to their own interest.

Adam Smith,  An Inquiry into the Nature & Causes of the Wealth of Nations, Vol 1

Dave – My Why: Personal Motivations, Draft Concept

Roger – Purpose: Why this book matters – to me, and – if successful – to the reader and to the world.